As the Official Broadcaster of the 2010 FIFA World Cup South Africa™, SBS Australia today announced it had signed an Oceania sub-licence agreement with MAI TV, Fiji.
“The agreement ensures that millions of people across the Pacific region will be able to watch FIFA tournaments, including next year’s World Cup in South Africa, on free-to-air TV,” said MAI TV Managing Director, Richard Broadbridge.
“For such a young broadcaster – only thirteen months old; MAI TV is extremely happy to be awarded the task of sub-licensing the World Cup rights into the Oceania territories of American Samoa, Cook Islands, Fiji, Federated States of Micronesia,Kiribati, Nauru, Niue, Palau, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu,” continued Mr Broadbridge.
“With the acquisition of FIFA content, football will be lifted to a new level in the Pacific region with more support for Oceania football as well as local associations.” MAI TV will transmit SBS Australia’s broadcast and commentary for all LIVE matches in the 2010 FIFA World Cup™.
“SBS is well respected in the Australian market for its experience and expertise in broadcasting some of the biggest sporting events from around the globe; the FIFA World Cup is considered the pinnacle,” said Managing Director of SBS Australia, Shaun Brown.
“We are, therefore delighted to be working with MAI TV to ensure even greater coverage of the FIFA events throughout Oceania.”
About MAI TV (Fiji) Limited
MAI TV is a free-to-air commercial broadcaster in Fiji. It has rights for PNG, Fiji, Samoa, Tonga, Cook Islands, Vanuatu and Solomon
Islands and other non-French speaking territories MAI TV (Fiji) Limited is fully Fijian owned and will have 87% coverage of the Fiji group by February 2010. For further information:
MAI TV
Richard Broadbridge – Managing Director
rbroadbridge@tv.com.fj
SBS Australia
Jo Parker – Communications Manager, Sport
jo.parker@sbs.com.au